Terms of Service

Last updated: October 11, 2026

These terms are the agreement between you and [LEGAL ENTITY NAME] ("OptSEO", "we", "us") for using the OptSEO website at optweb.co, the app at app.optweb.co, and the services we provide through them. We've tried to write them in plain language. If anything is unclear, ask us at info.optiweb.agency@gmail.com.

1. What OptSEO does

OptSEO helps local home-service businesses get found and described correctly by AI assistants and search engines. Depending on your plan, we:

• scan your website the way an AI assistant or crawler reads it (structured data, crawler access, how easily facts can be extracted);
• ask AI assistants questions a customer might ask, and record what they say about your business;
• prepare fixes, such as structured data and page content, for you to review; and
• publish the fixes you approve, and measure before and after in the same way.

You can run a free audit without an account. Everything else needs an account.

2. Accounts

You must be at least 18 and able to enter a contract for the business you sign up for. Give us accurate account details and keep your sign-in secure. You're responsible for activity on your account, including by people you invite. Tell us promptly at info.optiweb.agency@gmail.com if you think someone has accessed it without permission.

You may only connect websites and domains you own or are authorized to manage. We ask you to verify a domain before we will prepare or publish changes for it.

3. Plans, trial and billing

What each plan includes (for example, the number of sites and tracked AI questions) is shown on our pricing page when you sign up. Prices are in US dollars and exclude any taxes we are required to collect, which are added at checkout.

• 14-day free trial. New subscriptions start with a 14-day free trial. If you don't cancel before the trial ends, your plan starts and your first monthly payment is taken then.
• Monthly, no contracts. Subscriptions renew automatically each month until you cancel. There is no minimum term and no long-term contract.
• Cancel any time from the dashboard. You can cancel in your account's billing settings at any time. You keep access until the end of the period you've paid for, and you won't be charged again. See our Refund Policy for refunds.
• Price changes. If we change the price of your plan, we'll tell you at least 30 days before it applies to you, and you can cancel before then.
• Payments. Payments are processed by Stripe. We don't see or store your full card number.

4. Managed plan

The Managed plan (content and local links, done for you) is priced by custom quote. Its scope, price, deliverables and term are set out in a written quote or order form that you accept. Where that quote conflicts with these terms, the quote wins for the Managed work it covers. Everything else here, including approval of changes and rollback, still applies.

5. You approve every change

Approving a change means you've reviewed it and are happy for it to appear on your site under your name. If you later spot a problem, you can undo it (see the next section).

6. Site access, permissions and rollback

To publish approved changes, you connect your site to OptSEO, by installing our WordPress plugin or by adding our script tag to your site's header code. On other platforms you can instead apply the changes yourself from our step-by-step instructions; we never ask for your website password.

• What the access allows. The connection lets us add or update the specific items you approve, such as structured data, and read your site's pages to check them. The exact permissions are shown when you connect.
• How we use it. We use your site access only to publish changes you have approved, to undo them, and to check that they work. We don't use it for anything else.
• One-click rollback. Every change we publish can be undone in one click from your dashboard, returning that item to how it was before.
• Revoking access. You can revoke our access at any time by disconnecting your site in the dashboard, uninstalling the plugin, or removing the script tag. Once access is revoked we can't publish or undo anything further on your site, so roll back any changes you don't want to keep first.

Keep your own backups of your website. Rollback covers the changes we make; it isn't a backup of your whole site.

7. No ranking promises

Results we report, including AI-assistant answers and scores, describe what we measured at a point in time. They are not a forecast.

8. Your responsibilities

• Accurate business facts. You're responsible for the business facts you give us (name, phone number, address, service area, hours, services, licences and so on) being accurate and kept up to date. We only publish facts that you supply or that are already visible on your website. We don't invent or guess facts; if something is missing, we ask you for it.
• Reviewing changes. Check proposed changes before you approve them.
• Authority. You confirm you have the right to let us make changes to the sites you connect and to give us any content or credentials you share.
• Your own legal obligations. You remain responsible for your website and your business's compliance with laws that apply to it, including advertising and consumer protection rules.

9. Acceptable use

Don't use OptSEO to:

• scan, monitor or change a website you don't own or aren't authorized to manage;
• publish false, misleading or infringing content, including fake reviews, ratings or credentials;
• break the law or the rights of others;
• interfere with, overload, probe or bypass the security of our service or anyone else's;
• scrape, resell or copy the service, or reverse engineer it except where the law allows; or
• use automated means to create accounts or run audits beyond the limits of your plan.

We may suspend or limit an account that breaks these rules, and will tell you why unless the law or security prevents it.

10. Your data and anonymized insights

• You own your data. Your business facts, content and site data belong to you. You give us permission to use them only to provide and support the service for you.
• Anonymized, aggregated insights. We may use anonymized, aggregated insights derived from customer data to improve the service, for example learning which kinds of fixes help AI assistants read local business sites. These insights don't identify you, your business or any person.
• We never sell personal data.

Our Privacy Policy explains what we collect and how we handle it.

11. Third-party services

OptSEO relies on third-party services, including Stripe for payments and AI providers (reached through an AI gateway) to run AI-assistant checks and help draft fixes. Your use of those parts may also be subject to the third party's own terms. We aren't responsible for third-party services' availability or content, and AI-generated drafts are always shown to you for review before anything is published.

Links to other websites are provided for convenience; we don't control those sites.

12. Product names and logos

Product names and logos belong to their respective owners. No affiliation or endorsement implied. References to ChatGPT, Perplexity, Gemini, Copilot, Claude, Google and other products describe what we measure; it doesn't mean those companies endorse OptSEO.

13. Disclaimers

Placeholder language — for lawyer review.

To the extent the law allows, the service is provided "as is" and "as available". Apart from what these terms expressly say, we make no warranties, express or implied, including of merchantability, fitness for a particular purpose and non-infringement. We don't warrant that the service will be uninterrupted or error-free, or that any AI provider or search engine will behave in a particular way. Some places don't allow these exclusions, so some may not apply to you.

14. Limitation of liability

Placeholder language — for lawyer review.

To the extent the law allows:

• our total liability arising out of or relating to these terms or the service is limited to the fees you paid us in the 12 months before the event giving rise to the claim; and
• neither of us is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, goodwill or data, even if told they were possible.

Nothing in these terms limits liability that cannot be limited by law, such as for fraud. [LAWYER: CONFIRM CARVE-OUTS AND CONSUMER-LAW EXCEPTIONS]

15. Cancellation and termination

You can cancel at any time from the dashboard; access continues until the end of your paid period. We may suspend or end your account if you seriously or repeatedly break these terms, if payment fails and isn't fixed after we've told you, or if we stop offering the service (in which case we'll give you reasonable notice and refund any prepaid fees for the unused period).

Before your account closes, you can roll back changes we've published. After it closes we'll delete or anonymize your data as described in the Privacy Policy. Sections that by their nature should continue (such as data, disclaimers, liability and governing law) survive termination.

16. Changes to these terms

We may update these terms. If a change materially affects you, we'll tell you by email or in the app at least 30 days before it takes effect. If you don't agree, you can cancel before then. The "Last updated" date at the top shows when these terms last changed.

17. Governing law

These terms are governed by the laws of [GOVERNING LAW / JURISDICTION], and disputes will be handled in the courts of [VENUE], except where the law where you live gives you the right to bring a claim there.

18. Contact

[LEGAL ENTITY NAME]
[ADDRESS]
Email: info.optiweb.agency@gmail.com